Boost of https://www.fastcompany.com/90501691/science-confirms-it-web-sites-really-do-all-look-the-same
We studied 10,000 websites and found that their design has become more uniform over time. What does this mean for the future of creative expression on the internet?
I think this is sort of to be expected. Like it says in the article, as a medium matures, design patters are formulated. Divergence from those patterns to test and tweak them is always good, but having some general uniformity improves familiarity and ease of use. But I think that only applies to corporate websites; I hope we'll continue to see personal sites with funky design used as places for expression.