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Zachary Dunn's avatar.

Zachary Dunn

@zack:mozilla.org

Bookmarked: The download, podcasting’s metric king, gets dethroned

"Measuring podcast success and setting advertising rates on a faulty CPM formula built on an inflated unit of measure could lead to serious consequences — maybe even an analytics bubble."

https://www.niemanlab.org/2020/12/the-download-podcastings-metric-king-gets-dethroned/

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